SKEPTICISM PU TO SHAME
Immediately you will be skeptical, given that the price of a suit is in 2000 dollars in POISE of denmark. This distrust is also not less, as it turns out that you get a pair of shoes, a shirt, a tie and cufflinks in the price. “Our biggest problem has been that people do not believe that the quality is right when they hear the price, but as people have tried our concept, they experience, that is not empty words,” says Ken Malec, is one of the two founders behind POISE of denmark
RECIPES ON THE GOOD PRICE
There is no hokus pokus the prices of POISE of denmark, in essence, makes the company as many of the more expensive brands: “The clothes are made in the East, but since we sell clothes online, we can, for example, save money on dealer margins and stock, “reads from Ken Malec. Moreover, the suits are made only 200 copies – partly to avoid a large warehouse, but also to ensure that all customers are not going to go into the same set. POISE of denmark has also planned to launch a series of suits, which will only be made in 50 copies, which will be invested a little more suits with fresh and bold detail that stands out from the more traditional set, you get in POISE of denmark.
UNIQUE AND CLASSICAL
A suit is obviously not just a suit, because there are undreamed amounts of style, details and fit, but to the whole may be linked to POISE of denmark, the company has chosen to focus on the classical style, which most can reconcile itself with. “Our primary customers are men who use the suit to daily in their jobs, but there are also those who want some suits for festive occasions, and then the men who mix it all together, for example, uses jacket together with their jeans, “explains Ken Malec.
THE ROAD TO ENSURE CUSTOMERS
When you are a new company in the huge rag trade, and sells his clothes online, it could well be tempted to believe that there must be something more than a low price to sell its clothing. The service is weighted high, and although it has required a major effort from POISE of denmark, they have made possible the orders given by the bell 12, is promoting the following day. And then there’s just the size – was a kit of parts from the unlikely inappropriate release the customer to return the part. “We would rather send a new size for the customer, so he may give the wrong for a friend or do with it what he wants. Our size guide frames, however, true 24 out of 25 times, and I would say you can not do it more accurately – think for example of how different two similar sizes from two different tjhuse can sit, “concludes Ken Malec.
